Startup Metrics

Net Revenue Retention

Definition

What is Net Revenue Retention?

Recurring revenue retained from existing customers after upgrades, downgrades, and churn.

Example in practice

Expansion revenue lifts NRR above 100%.

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The rate at which a company spends cash, commonly measured monthly.

The estimated time before cash runs out at the current burn rate.

Recurring subscription revenue normalised to one month.

Money set aside rather than spent, often for emergencies or future goals.

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