Startup Metrics

Serviceable Available Market

Definition

What is Serviceable Available Market?

The portion of the total market that a company's product and geography can serve.

Example in practice

The startup focuses on private clinics in West Africa.

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The rate at which a company spends cash, commonly measured monthly.

The estimated time before cash runs out at the current burn rate.

Recurring subscription revenue normalised to one month.

Money set aside rather than spent, often for emergencies or future goals.

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