Startup Metrics
Serviceable Obtainable Market
Definition
What is Serviceable Obtainable Market?
The realistic share of the serviceable market a company can capture over a stated period.
Example in practice
How This Looks in Practice
The plan targets 5% of eligible clinics within five years.
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Related Terms
Startup Metrics
Burn Rate
The rate at which a company spends cash, commonly measured monthly.
Startup MetricsCash Runway
The estimated time before cash runs out at the current burn rate.
Startup MetricsMonthly Recurring Revenue
Recurring subscription revenue normalised to one month.
Personal FinanceSavings
Money set aside rather than spent, often for emergencies or future goals.