Startup Metrics

Cohort Analysis

Definition

What is Cohort Analysis?

Analysis of customer groups that started during the same period or share a characteristic.

Example in practice

The company compares retention for January and February signup cohorts.

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The rate at which a company spends cash, commonly measured monthly.

The estimated time before cash runs out at the current burn rate.

Recurring subscription revenue normalised to one month.

Money set aside rather than spent, often for emergencies or future goals.

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