Startup Metrics
Customer Lifetime Value
Definition
What is Customer Lifetime Value?
Estimated gross economic value generated by a customer over the relationship.
Example in practice
How This Looks in Practice
A customer producing ₦60,000 gross profit over time has ₦60,000 LTV.
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Related Terms
Startup Metrics
Burn Rate
The rate at which a company spends cash, commonly measured monthly.
Startup MetricsCash Runway
The estimated time before cash runs out at the current burn rate.
Startup MetricsMonthly Recurring Revenue
Recurring subscription revenue normalised to one month.
Personal FinanceSavings
Money set aside rather than spent, often for emergencies or future goals.