Sustainable Investing

Greenwashing

Definition

What is Greenwashing?

Misleading claims that make an investment or business appear more environmentally responsible than it is.

Example in practice

A fund markets itself as green despite holding mostly unchanged broad-market assets.

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Incorporating environmental, social, and governance factors into investment analysis or ownership.

An issue involving a company's effect on or exposure to the natural environment.

An issue involving employees, customers, communities, human rights, or social impact.

A digitally represented asset that uses cryptographic and distributed-ledger systems for issuance or transfer.

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