Primary Offering
A sale of newly issued securities in which the issuer receives the proceeds.
Example: A bank issues new shares to strengthen its capital base.
Primary Offering is a sale of newly issued securities in which the issuer receives the proceeds; the transaction can change an investor's ownership percentage, claim on future earnings or route to liquidity even when the underlying business has not changed immediately.
A bank issues new shares to strengthen its capital base.
The practical test for Primary Offering is whether it improves future cash flow per share after considering the price paid, financing used and new risks assumed.