Startup Metrics

Take Rate

Definition

What is Take Rate?

Platform revenue divided by the value of transactions processed.

Example in practice

₦100 million revenue on ₦2 billion GMV gives a 5% take rate.

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The rate at which a company spends cash, commonly measured monthly.

The estimated time before cash runs out at the current burn rate.

Recurring subscription revenue normalised to one month.

Money set aside rather than spent, often for emergencies or future goals.

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