Startup Metrics
Total Addressable Market
Definition
What is Total Addressable Market?
The total revenue opportunity if a product captured all demand in its defined market.
Example in practice
How This Looks in Practice
The company estimates the full market for digital clinic software.
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Related Terms
Startup Metrics
Burn Rate
The rate at which a company spends cash, commonly measured monthly.
Startup MetricsCash Runway
The estimated time before cash runs out at the current burn rate.
Startup MetricsMonthly Recurring Revenue
Recurring subscription revenue normalised to one month.
Personal FinanceSavings
Money set aside rather than spent, often for emergencies or future goals.